Now, more than ever, I’m sure we all agree that the emergency services deserve any bit of recognition they get, whether that’s through charity drives or cheering for the NHS. Often overlooked however are the UK’s firefighters, who provide a lifesaving service in a very literal sense. It’s also a service that’s very much at the heart of William Wood watches in a real way.

William Wood the man was the grandfather of founding entrepreneur Jonny Garret, a decorated firefighter of 25 years. He’s a figure that earned the title of hero time and again; in 1966 he and three of his fellow firefighters saved five children between the ages of five and one from a severe house fire, earning the Certificate for Merit in the process.

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